THE NEW CHAPTER STARTS NOW

AUTUMN/WINTER 2017

The start of a new beginning. Our transformation to WearColour is a result of our never ending strive for something better. Our new WearColour collection merges inspiration from nature, technical innovations, and Swedish fashion.

STREETWEAR FOR THE FASHION-CONSCIOUS MAN

Away from the pistes, our men's urban collection will keep you comfortable and fashionable.
EXPLORE MEN'S URBAN

URBAN CLOTHING WITH SIMPLE LINES

At home or abroad, our clothes keep you warm, and with our organic water-resistant impregnation, our urban jackets will keep you dry.
WOMEN'S URBAN COLLECTION

MEN'S COLLECTION

Our men's collection has everything from technical three-layer jackets to street beanies. With enough variety to suit most people, there is something for everyone.
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WOMEN'S COLLECTION

Simplicity, function, and grace are the foundation for when we start designing our active lifestyle clothes. These principles can be found in every item, from top to toe.
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